What Nauman did for neon, Turato does for motivational posters, bus adverts. The contemporary illuminate manuscript to nonsensical ... sadness? - that empty pang after finding yourself having read the billboard before even knowing you were reading the billboard. Your brain wants to "make sense" of its surroundings, and you read it for clues, end up reading the billboard that has commandeered your evolutionary wiring to sell you a half naked woman in socks. It's not your fault you read it, not your fault it barely makes sense. You were not intended for spaces like these. Nothing is rational in art or advertising, for both there is only that same distending space that creates a void, a meaning that must be filled, consumerist or otherwise.
...language, propelled with advertorial oomph, instead deadpans with its empty cymbal crash; understand the words but, devoid of context feel a little haunted, disembodied, ghosts of something far."
....Language adrift from meaning. There's always more meaning. Like crap to chewed gum. Our pink lump that attracts the dirt, any interpretable speck of concrete information. Something will stick to it. And hold it for contemplation... Both advertising and poetry leverage our interpretable bits to their advantage, opening us like a can - I'm not sure if we are meant to enjoy these or feel once again dispirited by their abuse of our good nature - our tender top, berated."