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Thursday, July 18, 2019

Jacob Kassay at von ammon co


(link)

Technologic performance, installation awkwardness, actual dance etc., it's an increasing strategy to imbue art commodities with some sort of gesticulated spell called aura, symbolical capital, etc. "An action to the conjure the documentation." Which then the documentation won't document too closely.
Now if these paintings come sold with the flickering light and are only art designated "artworks" when installed with such, can't be brought from under them at the end of the exhibition, then color us wrong and this is funny. But doubtful, the installation has becomes the means of lifestyle branding, advertising.


See too: “Seven Reeds” at Overduin & Co.Quarterly: Ei Arakawa