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As updates on Kelley's arenas, tchotchkes on blankets, these add a box. It's a more literal symbol of repression that Kelley's, an artist with a lifelong interest in cultural repression, had left as perfume. These are like Brad Pitt crying "What's in the box?" The PR narration's spells it out ominously: "we tend to have to wait to find out what’s lying beneath" like a Kevin Spacey line. What's latent in a culture? And it's again literal, turns out the clown was a pedophile. A joke we've heard before.
