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Materialize has become a word of extra meaning in art, a new process akin to electroplating, anodizing, or gilding. Artists "materialize" things like text into substance, into a material with weight, turd like figures, objects which feel material. Distinct from artistic objectification (which merely turns the virtual into the concrete to make it transactable), materialization is the patina of objectification, an excess. As if the content was inherent to the material object itself, as if it speaks.
see too: Materialphilia, Birke Gorm at Croy Nielsen (1)
