Technologies alter reality is truism so true it becomes unthinkable. Price: "Meaning is a technology invented by writing." Ripple effects and, Us, a fish who cannot see water. The map invents territory. Meaning invents shamans, invents art. Painting invents heavens, perspective, invented the afterlife of your image. Painting invented the first user interface. Google Images invents Dispersion. Is this why Price is always noodling in new image tech? Searching for the printing/painting method that will finally rearrange painting if not us. It would seem futile if 100 years ago inventing flatness hadn't rearranged art totally, my god. The painting interface had invented an anti-skeuomorphism. Now Price maybe inventing some Sci-fi style floating keyboard. But visions for the future comically misalign with the banality of what takes place. Looking out into the heavens of virtual reality is impotent to our necks craned down to a stupid black mirror in hand. UI is more powerful than storytelling, than meaning, than art. Like our demise at a climate crisis, it will be less flashy, rearranging our maps will be banal. In the meantime painting will be great fantasy of meaning's user experience.