Monday, February 8, 2021

Nandi Loaf at King’s Leap


Cycle the artist back into itself, reroute it into content. The number of followers become auto-content for said followers. So they can follow it. Bruce Nauman stated it succinctly: “If I was an artist and I was [on the internet], then whatever I was doing [on the internet] must be art. At this point art became more of an activity and less of a product.” Because activity is now the product, it is the social internetted object, keeps the generator of art whirring: visibility. Eyes/views are the underpinning. Fame is only predicated on sight, not value: eventually a critical mass of people know you and then you are famous. Think of Bickerton's paintings that also LCD their price-value - here becomes the social, the eyeballs. DJ Khaled yells, "Nandi Loaf is the [best] artist of the 21st century." Its truth does not matter, the truth value is less than it having been spoken. "Everybody going to say something - the worry is if they said nothing." The point is claim that speech. Follow @Nandi_loaf. Get in early. Pre-IPO. Watch the line go wee.

See too: Petra Cortright at Société