![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZmxjvvlpmH_cunnzcV8Jn0wszRyMqVxCV9kaKq2mdEk8F667phP3wSsvJH2B9eyZAiBTPdHssogWuvd0xb1nslOJKNaFuTaa3VRW0nfvmXhHSa1UK54dMlexNN3jm-U5HKzhpm6eTAmmM/s640/Cyprien+Gaillard+at+Spru%25CC%2588th+Magers.jpg)
(link)
This is the language of advertising: upstairs you view the commercial and in the showroom the products. The film, which is beautiful and affective like all good ads, ostensibly provides a confusion/detournment to the process of commodity affectation, but not sure language can talk itself out of the language. Cynicism about the process is still the process.