Thursday, April 2, 2020

Cyprien Gaillard at Sprüth Magers


This is the language of advertising: upstairs you view the commercial and in the showroom the products. The film, which is beautiful and affective like all good ads, ostensibly provides a confusion/detournment to the process of commodity affectation, but not sure language can talk itself out of the language. Cynicism about the process is still the process.