Bernadette Corporation at House of Gaga

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The point being, the brand of the artist was tantamount to the work which created and informed the brand. Not a painting but a Picasso. Identity was always a governing force of art's valuation. Art's function is more often the creation of this identity/brand. The lamentations for any current identity vogue fail to realize that this was core to art. The metadata to art is often more telling than its object. 

See too: Bernadette Corporation at Stedelijk Museum

Bernadette Corporation at Stedelijk Museum

(link)

You'll have zero idea what's going on here if you don't already know the projects, though you can make a guess. BC's absorption of fashion-means (not necessarily the clothes as McGuffin that they are) can't really be under-stressed. Launching a hundred like-minded careers since, BC weren't the first of the fashion-orient but their understanding its "based on mythmaking and seduction" opened the eyes of today's Genzkenites to the aura preceding their deluge of material whateverness. Brand was the powerforce of the artist, and confusion, misalignment and just stuff could dissolve objects to the narrative-sans-critque, seen performed in the phenoms of today everyone from Arakawa and Bratsch to half the surround-audience gen and trickling into some of the post-krebberites' conceptual horsing. Much of BC's project was pointed despite its intended then dispersion that now in exhibition looks like the miasma of the younger's extraction of it.


See too: Stewart Uoo at 47 Canal, KAYA at Deborah Schamoni