![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVEHuU4wcbDp8fSLFVv6VeE_1gd3y-mHlY0l-KYhSCMcPi1lZkz3Xu_QhDUW7QXgxE1WQb31lETXRqSI7eZlnwMRDHTLZ0hQEERd_ViRIdtu8oaxj1X-l4j-0e4zYZlUF9t3LgDOvuHOjP/w640-h426/Bernadette+Corporation+at+House+of+Gaga.jpeg)
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The point being, the brand of the artist was tantamount to the work which created and informed the brand. Not a painting but a Picasso. Identity was always a governing force of art's valuation. Art's function is more often the creation of this identity/brand. The lamentations for any current identity vogue fail to realize that this was core to art. The metadata to art is often more telling than its object.